SEO strategies for small businesses

Mark Aen
11 Jan 2024
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5 min read

SEO strategies for small businesses

Search Engine Optimization (SEO) is one of the most effective ways for small businesses to increase their visibility on the web. In 2024, SEO has evolved to be more complex and demanding, yet more rewarding for those who master it. If your business wants to dominate local search results and make the most of your online presence, it's important to know the latest and most effective strategies.

Here are the most important SEO strategies for small businesses in 2024 that will help you increase your visibility and attract more customers.

1. Prioritize Local SEO

For small businesses, local SEO is the key to success. Many customers are looking for products and services nearby, and this is where your business needs to be visible.

Optimize your Google My Business profile
  • Fill in all relevant fields such as opening hours, address and phone number.
  • Use keywords in your business description.
  • Upload high-quality images that showcase your company and products.
  • Get reviews from satisfied customers and respond to all reviews - both positive and negative.
Use localized keywords

Find out what your customers are searching for in your area. Use tools like Google Keyword Planner or Ahrefs to find keywords that combine your industry and location. Examples could be "hairdresser Copenhagen" or "plumber Aarhus".

Insert structured data

Use schema markup to help search engines understand what your website is about. Schema for local businesses can improve your visibility in search results and ensure your contact details are displayed correctly.

2. Mobile Friendliness is Essential

More people than ever are using their smartphones to find local businesses. That's why it's important that your website is optimized for mobile.

Responsive design
  • Your website needs to look good and function properly on all devices.
  • Use tools like Google's Mobile-Friendly Test to check your website's mobile-friendliness.
Fast loading time
  • Use caching, optimize images and minimize code to reduce loading time.
  • A fast website provides better user experience and higher rankings.

3. Optimization for Voice Search

Voice search is becoming increasingly popular and many of these queries are local in nature. For example: "Where is the nearest coffee shop?"

Create natural and conversational content
  • Use phrases that are similar to what your customers would say out loud.
  • Include FAQ sections that answer frequently asked questions.
Optimize for longer keywords

Voice searches are often longer and more specific. Focus on long-tail keywords to cater to these types of searches.

4. Content strategy for 2024

Content is still king when it comes to SEO, but quality and relevance are more important than ever.

Create locally relevant content
  • Write blog posts about topics that interest your local customers.
  • Share news, events or collaborations happening in your area.
Use multimedia
  • Embed videos, infographics and images to make your content more engaging.
  • YouTube videos can rank well in Google searches and give your business extra visibility.
Update old content

Old blog posts and pages can be refreshed with new data and optimized with relevant keywords to improve ranking.

5. AI and Automation in SEO

2024 is the year AI plays a big role in SEO. Small businesses can use AI to streamline their SEO strategy.

AI tools for keyword analysis
  • Tools like ChatGPT and Jasper can help generate keywords and content ideas.
Automate your SEO analysis
  • Use tools like SEMrush and Ahrefs to monitor your website performance and identify opportunities for improvement.
Optimize content with AI
  • AI can help write and edit SEO-friendly articles, saving time and resources.

6. Building Backlinks

Quality backlinks are still one of the most important ranking factors.

Focus on local backlinks
  • Work with other local businesses and organizations to get links from their websites.
  • Participate in local events and get local media coverage.
Create link-worthy content
  • Create guides, case studies or other unique content that others will link to.
  • Share your articles on social media and in relevant forums.

Conclusion

The most important SEO strategies for small businesses in 2024 are about local visibility, technical optimization and high-quality content production. By prioritizing local SEO, mobile-friendliness and the use of AI, your business can achieve better rankings and attract more customers. Start implementing these strategies today and get ready to dominate local search results!

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