Beauty and well-being

From self-care to business success - your guide to growing in the beauty and wellness industry
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In an industry where trust and visibility are everything, it's important to present your business professionally and attract customers through the right digital strategies. This course gives you the tools to empower your business online so you can focus on what you do best - delivering great customer experiences.
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You learn:
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• Building a beautiful and functional website: showcase your services, opening hours and online booking options.
• SEO for local customers: Make sure your business is the first thing customers see when they search for beauty or wellness services in your area.
• Social media for engagement: Learn how to use Instagram, Facebook and TikTok to show before and after photos, share customer reviews and promote your offers.
• Google and Facebook Ads: Create targeted ads that reach customers looking for your services.
• Email marketing and promotions: Stay in touch with your customers and promote discounts, special offers and new services.
• Create visually appealing content: Use Canva and AI to create professional visuals that reinforce your brand.
• Customer reviews and reputation management: Get more positive reviews on Google and social media that attract new customers.
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Course structure
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The course is divided into clear steps and practical examples, so you can easily follow along and apply what you learn directly in your business.

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Who is this course for?

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Hairdressers, beauticians and beauty experts

Owners of fitness centers, yoga studios and wellness clinics

Startups that want a strong online profile

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