Freelancers and consultants

Become a sought-after freelancer or consultant with strategic online marketing
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As a freelancer or consultant, your visibility and ability to present your expertise is crucial to your success. This course will help you build a strong personal brand, effectively market your services and attract the right clients.
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You learn:
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• Building a professional website: Create a website that clearly presents your skills, projects and contact options.
• SEO for freelancers and consultants: Optimize your website so potential clients can easily find you when searching for your services.
• Personal branding: Learn how to present yourself and your expertise in an authentic and compelling way.
• Social media as a sales channel: Use LinkedIn, Instagram and other platforms to attract customers and network with key industry figures.
• Google and Facebook Ads: Set up targeted ads that reach the right customers and generate leads.
• Email marketing and customer communication: Stay in touch with past and present customers and build loyal relationships.
• Content creation with Canva and AI: Create professional visual content and articles that position you as an expert in your field.
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Course structure
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The course is structured in easy steps that guide you from the basics to advanced strategies. You'll get concrete examples and templates so you can quickly implement what you learn in your own business.

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Who is this course for?

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Freelancers who want to stand out

Consultants seeking a more professional profile

Start-up freelancers or consultants