Introduction to Facebook Ads

In this lesson, we introduce you to Facebook Ads and explain why it's a great way to attract the first customers to your online shop. Facebook's targeted advertising makes it possible to reach your exact target audience - even with a small budget.

You will learn this in the lesson:

• What are Facebook Ads and why use them?
  • How Facebook ads can drive traffic to your online store and increase sales.
  • Examples of small businesses that have had success with targeted advertising.
• Brief overview of Ads Manager:
  • Where to find Ads Manager and how to navigate the interface.
  • Key terms: campaign, ad groups and ads.
• How to prepare for your first ad:
  • Select a product you want to advertise.
  • Create a simple budget to test the effectiveness of the campaign.
  • Understand audiences: How to select those most likely to buy.

After this lesson, you will understand how Facebook Ads works and be ready to set up your first campaign.